More
About the Oyster Pointer Why
should you Advertise in the Oyster Pointer? Here are 10 POINTS
to answer that question!
Target
Audience. The Oyster Point business community is one of the
top consumer groups. With more than 850 businesses comprising
more than 17,000 business people, your message hits the Virginia
Peninsula’s most vital advertising and communications target.
Area-wide
Distribution. The Oyster Pointer, a free monthly
publication, is distributed not only throughout the Oyster Point
business area but beyond the park as well. You will find copies
from downtown Newport News City Hall up to Newport News-Williamsburg
International Airport...and from the Virginia Peninsula Chamber of Commerce offices in Hampton.
Fun-to-read
Features. Our award-winning writers capture the human side
of each business we feature, opening new doors in Oyster Point.
Plus, there is a wealth of business tips offered by regular and
guest columnists in each issue, giving readers current information
for the daily business environment.
Reader
Friendly. With an index on its front page, readers can find what's inside
at a glance. This makes turning the pages easy and tempting.
Eye
Appeal. This is one publication you can judge by its cover.
The Oyster Pointer's color cover is fresh and inviting
to every reader. Its easy-to-read layout encourages readers to
check out both editorial content and advertising messages.
A
Read for Everyone. In a 1997 Readership Survey, we found a
diversification of readers, from business people to homemakers,
from teachers to students, as our topics cover health and fitness,
employment and career issues, travel, legal issues,the Internet,
real estate, and working parents. Interestingly, while only 58%
of respondents to the survey work in the Park area, 88% of the
respondents eat and pick up the Oyster Pointer in the restaurants
and multi-story buildings in and around the Park area.
Growing
Readership. Since its first issue in 1985, our circulation
has grown from 4,000 to 10,000. We mail copies to a subscription
list as well as send complimentary issues to our local government
leaders. We have also learned from our readers that issues are
shared with co-workers, giving advertisers greater visibility
among our readership of more than 30,000 people.
Keep
Reading. We are a monthly publication which means we have
a long shelf life, encouraging readers to keep copies for future
reference. This means readers notice your ads each time they read
and re-read the Oyster Pointer.
Happy
Advertisers. Most of our advertisers stay with us! Our advertising
rates are reasonable and our frequency discounts are very attractive.
Plus, we offer a good advertising mix of sizes and costs. Let's
face it - if it were not for our advertisers we would not be in
business so we consciously make our rates and discounts affordable.
Other
opportunities for YOU, the advertiser. The Oyster Pointer publishes the most comprehensive directory of the Oyster Point
Business Park, listing alphabetically and categorically more than
850 businesses. Listings show contacts, addresses, phone and fax
numbers, and email and web addresses. Included is a detailed street
map of the park. Also available are address labels of the Oyster
Point businesses, another way to reach the largest business market
on the Virginia Peninsula.
